Psychology Behind Every colour in Branding & PackagingĬolours in branding can influence the perception of the audience regarding your product. An ideal packaging design agency would prioritize the science behind the psychological factors of colours.

It is not a coincidence but a well-planned branding and marketing strategy to enhance the effectiveness of advertising and influence the consumers.Īs a business, you want to construct a solid emotional connection with the audience, which would further influence their decision and thought regarding the brand. Similarly, Lego, Coca Cola, and Netflix use Red as their superior colour. Brands like Facebook, Twitter, IBM, and Citibank use Blue as their supreme branding colour. How do the Right Colours Show off your Brand Personality & appeal to your audience?Ĭolours are visual presenters that speak volumes about the brand and its values. As individuals, we have different colour psychology that influences our mindset and leads in decision-making. Companies make a massive investment of time and money to develop the correct colour palette for their brand and packaging design. The colours that we look at around us in the industry for advertising are a part of the branding strategy. Therefore, choosing the brand’s ideal colour palette for advertisement and marketing requires study and research to ensure that the colour actively expresses the brand and reflects its true identity. It involves aesthetic features and psychological factors-the connection a client’s brain makes with specific colours limits their distance on marketing aspects. The foremost and communicative aspect of any design, Colour, is the leading approach for any successful branding and packaging design. How do Brand & Packaging Colour Palette Influence Marketing? Maintain design and typeface consistency.Identify your target audience and their affiliations.Advantage of choosing the Right Brand & Packaging Colours.

Brand colours have a significant impact on purchasing decisions.

Various colours elicit different feelings.

Importance of Brand & Packaging Colours.

What factors influence colour palette selection?.

Psychology Behind Every colour in Branding & Packaging.

How do the Right Colours Show off your Brand Personality & appeal to your audience?.

How do Brand & Packaging Colour Palette Influence Marketing?.

Spotify color palette meaning