For the most part, these circumstances are outside of your control.Ī hard bounce is a bigger problem, since it can’t be resolved in subsequent email sends. For example, your subscriber’s mailbox might be full, your recipient’s email server may be malfunctioning, or your message may be too big to be received. You can think of email bounces in terms of “soft” and “hard” bounces.Ī soft bounce is usually the result of a temporary delivery issue, and it’s rarely something to be concerned about you may not be required to issue a fix at all. Less obviously, high email bounce rates can interfere with your reputation, and in extreme cases can prevent you from sending emails altogether. Straightforwardly, each email that doesn’t reach its intended recipient can’t persuade or inform anyone, reducing the effectiveness of your email campaign. Higher email bounce rates are unfavorable for an obvious reason and a not-so-obvious reason. Email bounce rate measures the portion of your email recipients who didn’t receive your message in other words, an email “bounces” when it doesn’t reach its intended recipient. Let’s start with a basic definition of email bounce rate. Avoiding Other Email Bounce Rate Issues.Watch for hard bounces, and resolve them.

8 Ways to Reduce Your Email Bounce Rate.

Your email was filtered by a spam filter. The recipient’s email server is down (temporarily or permanently). The domain name was mistyped or no longer exists. The email address was mistyped, doesn’t exist, or no longer exists.

Email bounce back message example